Our Banner Groups

ILR supports different channels within the membership including hotels, bottle shops, clubs, bars and supermarkets and provides benefits to on and off premise outlets.

Our three banner groups are Local Liquor, Countrywide and Liquor & Co. Just speak to your Business Development Manager about which group would best suit your requirements.

Local Liquor

Our flagship brand was launched in 2002 and provides members with the benefits of strong store identification, high-profile advertising, competitive pricing, an extensive product range and eye-catching point of sale displays.


Countrywide liquor

Countrywide Liquor is dedicated to smaller retailers who would prefer to maintain their own identity while still enjoying the many benefits of ILR membership and marketing support.


Liquor & Co

A contemporary brand for the retailer who likes to be a little different with all the benefits of Local Liquor.


Liquor Boss

Liquor Boss is a brand that delivers great value to the consumer through competitive everyday pricing and aggressive, market leading specials to drive increased foot traffic and store profit.